Patanjali was founded in 2006 by Yoga teacher Baba Ramdev (Ramdev) and Acharya Balkrishna (Balkrishna) with the objective of establishing the science of Ayurveda, which combined ancient wisdom with a scientific approach. Starting as a pharmacy in 1997, Patanjali forayed into a range of personal care and food segments, including baby care and beauty products, over the next two decades. Patanjali disrupted the Indian FMCG space with products that were reportedly devoid of chemicals and contained natural ingredients. The FMCG sales of the company accounted for Rs 81.48 billion in Financial Year 2018. Apart from its network of 0.5 million franchise stores, by November 2018, Patanjali was also selling its products through e-commerce platforms in India like Flipkart and Amazon, and also through offline retailers like Big Bazaar... |
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